We hear this all the time and, because we know that all science starts with a question, we’ll answer your question…with more questions.

  • Any new and interesting discoveries lately?
  • Is there something you really need (or want) the public to know?
  • Something you’d like them to do differently?

Any of these questions could serve as inspiration for your next project.  Video is a great way to position yourself as the expert or thought leader your industry.  Think of it as a way to educate your viewers quickly, answer a few of their burning questions, provide a viewpoint they’ve perhaps not considered and simply spark some curiosity.

Campaigns also need to have a plan for their distribution.  They need to be tracked to understand what’s working.

You can’t manage what you don’t measure.  

A great plan upfront and the willingness to invest some time and effort to get your content seen will give you the greatest chance of success with your campaign!

You can use video to:

  • Summarize a single (or multiple) research paper(s)
  • Highlight the work of a researcher or team
  • Convert podcast episodes, blog posts or interviews into video
  • Weigh in on a current topic or event
  • Demonstrate how your product or innovation works

Believe it or not, we think of your video campaign like running a science experiment.  It’s a marathon, not a sprint. It requires a goal and a strategy, ongoing creation and iteration. Think ‘series’ instead of ‘one and done.’

We hear this all the time and, because we know that all science starts with a question, we’ll answer your question…with more questions.

  • Any new and interesting discoveries lately?
  • Is there something you really need (or want) the public to know?
  • Something you’d like them to do differently?

Any of these questions could serve as inspiration for your next project.  Video is a great way to position yourself as the expert or thought leader your industry.  Think of it as a way to educate your viewers quickly, answer a few of their burning questions, provide a viewpoint they’ve perhaps not considered and simply spark some curiosity.

You can use video to:

  • Summarize a single (or multiple) research paper(s)
  • Highlight the work of a researcher or team
  • Convert podcast episodes, blog posts or interviews into video
  • Weigh in on a current topic or event
  • Demonstrate how your product or innovation works

Believe it or not, we think of your video campaign like running a science experiment.  It’s a marathon, not a sprint. It requires a goal and a strategy, ongoing creation and iteration. Think ‘series’ instead of ‘one and done.’

Campaigns also need to have a plan for their distribution.  They need to be tracked to understand what’s working.

You can’t manage what you don’t measure.  

A great plan upfront and the willingness to invest some time and effort to get your content seen will give you the greatest chance of success with your campaign!

It starts with your vision – the kind of messaging you’d like to create, the audience you’d like to reach and the goals of your content.

We get to know you, what your goals are, and we collaborate to get you there.  As much as we love video content, the last thing we want to do is drop a bunch of explainer videos on your doorstep you don’t know how to use.

We want more for you…and your message!

You tell us what your goals are and we’ll map out a strategy that meets your needs.  Whether you’re interested in using video as part of your institution’s science outreach, using video to encourage donations for your organization, or using educational videos at the top of your biotech company’s sales funnel, knowing where you’re at and where you want to go allows us to map out the most effective video-based strategy for you.

We handle every part of the animation process – from research and script writing, to artwork and animation, to overseeing voice over talent. We collaborate with your team to make sure the messaging is on point and we strive to provide you with the content you need to get your message out to the masses.  Production averages 8-10 weeks. With video series (3 or more videos), the first video always takes longer than the rest that follow.

We help you plug your animated content into your social media feeds and website pages to drive views and engagement.  We track your metrics so campaigns can be monitored based on your initial goals. From thumbnails, GIFs and clips to be used as teasers, artwork to be rolled into infographics, quizzes and merchandise…if it works with your campaign goals, we’ll help you pull it all together.

It starts with your vision – the kind of messaging you’d like to create, the audience you’d like to reach and the goals of your content.

We get to know you, what your goals are, and we collaborate to get you there.  As much as we love video content, the last thing we want to do is drop a bunch of explainer videos on your doorstep you don’t know how to use.

We want more for you…and your message!

You tell us what your goals are and we’ll map out a strategy that meets your needs.  Whether you’re interested in using video as part of your institution’s science outreach, using video to encourage donations for your organization, or using educational videos at the top of your biotech company’s sales funnel, knowing where you’re at and where you want to go allows us to map out the most effective video-based strategy for you.

We handle every part of the animation process – from research and script writing, to artwork and animation, to overseeing voice over talent. We collaborate with your team to make sure the messaging is on point and we strive to provide you with the content you need to get your message out to the masses.  Production averages 8-10 weeks. With video campaigns (3 or more videos), the first video always takes longer than the rest that follow.

We help you plug your animated content into your social media feeds and website pages to drive views and engagement.  We track your metrics so campaigns can be monitored based on your initial goals. From thumbnails, GIFs and clips to be used as teasers, artwork to be rolled into infographics, quizzes and merchandise…if it works with your campaign goals, we’ll help you pull it all together.

“I have used Sciconic for several animation and social media projects. They understand what it takes to effectively target an audience and consistently go above and beyond to deliver a fantastic product.”

Lisa Willemse | Senior Communications Consultant

“I have used Sciconic for several animation and social media projects. They understand what it takes to effectively target an audience and consistently go above and beyond to deliver a fantastic product.”

Lisa Willemse | Senior Communications Consultant

“A great outfit for artistic and elegant animations.  They’re remarkably scientifically accurate and whimsical at the same time.  Sciconic is a great partner for Scientific American and our parent company, Nature Research Group.”

Eliene Augenbraun DO PhD | Multimedia Managing Editor, Nature Research Group

“A great outfit for artistic and elegant animations.  They’re remarkably scientifically accurate and whimsical at the same time.  Sciconic is a great partner for Scientific American and our parent company, Nature Research Group.”

Eliene Augenbraun DO PhD | Multimedia Managing Editor, Nature Research Group

“They did a great job bringing our very limited idea for a video to life.  They were easy to work with and provided great insight into how to make the project better.  It surpassed my expectations and we’ve gathered a lot of praise for the final product.”

Christopher Wynder PhD | Director of Client Services, Thinkdox.com

“They did a great job bringing our very limited idea for a video to life.  They were easy to work with and provided great insight into how to make the project better.  It surpassed my expectations and we’ve gathered a lot of praise for the final product.”

Christopher Wynder PhD | Director of Client Services, Thinkdox.com

© Copyright 2019 Sciconic Science Media

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