Setting the record straight.

We know something you might not know. 

You don’t want an explainer video. You want a result. 

And your video really is a means to an end. 

It should have a purpose (to generate awareness, show someone how to do something or define the benefits of your solution).  

And its effectiveness should be measurable (number of downloads, number of subscribers, number of donations, number of sales, etc)

Lean in because we cannot stress this enough…

It can’t do any of those things if the only one who sees it is your mum. 

An effective strategy involves more than just video creation.

It also involves a plan (and perhaps a budget) for its distribution and promotion.

This usually involves driving organic or paid traffic to your video. It might involve SEO, Facebook ads, Google ads or all of the above. It means setting things up effectively from the beginning so you can retarget viewers of your video(s) on your social media pages with future content.

Your strategy should never start and end with the production of your video. Instead, zoom out and look at the bigger picture.

A complete plan involves:

#1: Extraction

Gathering information about you, your audience and your goals.

#2: Engineering

A custom blueprint detailing the kind(s) of visual content you’ll need to reach your goals and determination of what success looks like  for you (sign-ups, donations, funding, sales, etc).

#3: Execution

Creation of your visual assets along with your feedback and input. 

#4: Exposure

Publishing your content to the web and implementation of any paid or organic strategies to get it seen.

#5: Evaluation

Regular reports on your content’s performance using key metrics outlined in your blueprint. 

#6: Evolution

Using all your data to determine what’s working for you and your audience. This allows for informed iteration moving forward. 

Meet the Explainer Engine (E² for short), where we set you up to get more from your visual content.

Your E² includes:

* Landing page with a targeted copy and call-to-       action (CTA)

* A/B Testing (if required)

* Analytics and Reporting

Data-driven strategies take time to implement and measure, but they’re worth it if you see video as part of a larger strategy. 

Lastly…

Data-driven strategies are a learning process.

They take time to set up, time to implement and time to evaluate. 

But, it’s important to know how well something worked (or didn’t) if you want to get the most bang for your buck. Over time, you’ll learn what kinds of content is resonating with your audience and what isn’t, what kinds of CTAs are working and which ones aren’t. 

That’s a great start! 

* Pre-production strategy and goal setting 

* Animated Explainer and Micro-content creation

* Video hosting (using an established host based on your needs and budget)

* Landing page with a targeted copy and call-to-action (CTA)

* Integration 

* A/B Testing (if required)

* Analytics and Reporting

Data-driven strategies take time to implement and measure, but they’re worth it if you see video as part of a larger strategy. 

Lastly…

Data-driven strategies are a learning process.

They take time to set up, time to implement and time to evaluate. 

But, it’s important to know how well something worked (or didn’t) if you want to get the most bang for your buck. Over time, you’ll learn what kinds of content is resonating with your audience and what isn’t, what kinds of CTAs are working and which ones aren’t. 

That’s a great start!