INFOGRAPHIC DEFINITION: the use of images, graphics, charts and minimal text to give a visual overview of a topic.
Sometimes, a play button simply isn’t necessary.
There are times where a science infographic or interactive will work extremely well at conveying your information or message.
They can range from simple data visualizations, flowcharts and animated infographics to full-blown interactives that require the viewer to drive the flow of information by clicking a button.
Sometimes, a play button simply isn’t necessary.
There are times where a science infographic or interactive will work extremely well at conveying your information or message.
They can range from simple data visualizations, flowcharts and animated infographics to full-blown interactives that require the viewer to drive the flow of information by clicking a button.
How can you incorporate infographics into your strategy?
Sometimes, the content you need is right in front of you, and some of it could be recycled in a new light.
Think:
White papers
Articles
Blog posts
Reports
Conference Posters
How can you incorporate infographics into your strategy?
Sometimes, the content you need is right in front of you, and some of it could be recycled in a new light.
Think:
White papers
Articles
Blog posts
Reports
Conference Posters
Do you need a simple infographic, or do you need something a little more interactive?
A lot will depend on the amount of information you need to share.
In the same way deciding between a single explainer and a multi-video series depends on the goal and how much information you want to convey, you can use the same metric to decide between a static infographic, and something animated or interactive.
Generally speaking, interactive material works well when there’s simply too much information to convey in a single graphic, or when you want to entice your viewer to pursue a lot of information at their own pace.
Based on your goals and the kind of information you’d like to share, we can help you decide what’s the best avenue for you.
Is an explainer a better option than an infographic?
Not always…
The choice between the two might simply be a matter of preference and budget. But there are definitely situations where an infographic is the better choice.
We happen to have a handy infographic to help guide your decision!
Not always…
The choice between the two might simply be a matter of preference and budget. But there are definitely situations where an infographic is the better choice.
We happen to have a handy infographic to help guide your decision!
Talk to us!
If you’re not sure where to begin, please get in touch! Use the link below, include a link to your website, fill us in on your audience and your goals, and we’ll see what we can do to help.
No obligation.