PREGNANCY HEADER

The Challenge: Approaching an old topic with a fresh vibe 

If we’re being completely honest, some science topics are plain dull. And, since we’re still being honest, sometimes a traditional textbook doesn’t make that topic any more interesting. The truth is, the science of pregnancy is amazing! So, what can you do to get younger minds interested in cool science?

You meet them where they are.

WEEK 3 ROUND

My tween (and her friends) are big into graphic novels.

And, if those graphic novels can hold my kid’s interest for hours (literally), can we ‘borrow’ that style to teach them something else? Granted, she might not ever find the science behind pregnancy as interesting as Babysitter’s Club, but you gotta start somewhere.

I might be biased, but developmental biology is simply one of the most amazing topics you can ever dive into. Everything that happens, right down to how the cells divide (and the timing of what develops when) is beyond anything you could ever imagine.

The amazing part is that things don’t go wrong more often.

Who wouldn’t want to learn more?

How much information is too much?

The answer to that depends on the audience.

These days, there are no shortage of websites and apps dedicated to walking expecting parents through the wonders of pregnancy. The imagery accompanying these resources range from simpler textbook-style images to highly complicated 3D renders. 

But, because this is designed for younger audiences, there’s only so much information they’ll need or retain. Aimed at tweens, they’re old enough to handle some of the language that’s presented, but perhaps not old enough to need to know all the specifics.  

What results is an introduction to the wonders of human development without overwhelming a young, curious mind. 

EGG BW GIF
WEEK 3 ROUND

My tween (and her friends) are big into graphic novels.

And, if those graphic novels can hold my kid’s interest for hours (literally), can we ‘borrow’ that style to teach them something else? Granted, she might not ever find the science behind pregnancy as interesting as Babysitter’s Club, but you gotta start somewhere.

I might be biased, but developmental biology is simply one of the most amazing topics you can ever dive into. Everything that happens, right down to how the cells divide (and the timing of what develops when) is beyond anything you could ever imagine.

The amazing part is that things don’t go wrong more often.

Who wouldn’t want to learn more?

EGG BW GIF

How much information is too much?

The answer to that depends on the audience.

These days, there are no shortage of websites and apps dedicated to walking expecting parents through the wonders of pregnancy. The imagery accompanying these resources range from simpler textbook-style images to highly complicated 3D renders. 

But, because this is designed for younger audiences, there’s only so much information they’ll need or retain. Aimed at tweens, they’re old enough to handle some of the language that’s presented, but perhaps not old enough to need to know all the specifics.  

What results is an introduction to the wonders of human development without overwhelming a young, curious mind. 

SPERM & EGG

WEEK #1

 Keeping Options Open

This project started with the hopes of turning the content into an app someday. But, a closer look suggests it could also exist as an animated mini series, an infographic style poster or even as a printed book. 

If you’re brainstorming content for your audience, consider whether it might be appropriate or feasible to rework it into more than one format. 

Technical manuals re-purposed as animated explainers. 

White papers flipped into infographics.

Consider how your audience likes to learn, use your imagination and you’ll find the options are endless.

 

WEEK 4 ROUND

Keeping Options Open

This project started with the hopes of turning the content into an app someday. But, a closer look suggests it could also exist as an animated mini series, an infographic style poster or even as a printed book. 

If you’re brainstorming content for your audience, consider whether it might be appropriate or feasible to rework it into more than one format. 

Technical manuals re-purposed as animated explainers.

White papers flipped into infographics. 

Consider how your audience likes to learn, use your imagination and you’ll find the options are endless..

WEEK 4 ROUND
PREGANCY COMIC SET UP B

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