The Challenge: Quick Assets Needed for a Campaign
With its funding cycle quickly drawing to a close, it was all hands on deck.
There was only one problem.
The turn around time had to be blindingly fast.
With no time for animation, what they requested instead was a quick collection of GIFs and banner ads used strategically as part of the network’s funding renewal initiative. With money successfully secured over the next few years, the Canadian Stem Cell Network can breathe a little easier, and get back to the business of being a key player in Canadian stem cell research.
They designed mini-awareness campaigns targeted to reach those who can make a difference.
As Canada’s largest stem cell organization, the SCN supports key research initiatives across the country.
And, with their funding cycle coming to a close, what they needed as part of their renewal campaign were GIFs.
Lots and lots of GIFs.
Content designed and positioned to convey the urgency of their situation.
Content designed and sized to fit their social media pages.
Banners ads to be positioned on political sites, where key people would be most likely to see them.
Content to be linked to an online petition campaign – one that garnered over 20,000 signatures from concerned citizens across the country.
Content designed and positioned to convey the urgency of their situation.
Content designed and sized to fit their social media pages.
Banners ads to be positioned on political sites, where key people would be most likely to see them.
Content to be linked to an online petition campaign – one that garnered over 20,000 signatures from concerned citizens across the country.
The SCN’s 2018 campaign resulted in $18M over three years, a massive win for Canadian stem cell research – from those involved in the ground-breaking science, to the policies that help bring that research closer to bedside.
The SCN’s 2018 campaign resulted in $18M over three years, a massive win for Canadian stem cell research – from those involved in the ground-breaking science, to the policies that help bring that research closer to bedside.