The Challenge: Client Education
If pet owners knew exactly what heartworm was, how their dog might get it and how devastating and costly it could be, maybe they’d be more likely to stay on top of things. Ditto for ticks, rabies…and any other preventable situation that becomes “fun” if left unattended.
But, there’s a problem.
These days, PDF’s go unread and printed brochures end up in the recycling bin. It’s not that pet owners are deliberately trying to thwart your proactive efforts to keep their pets healthy. It’s just that, today, most printed brochures end up in the recycling bin.
So, what’s one to do?
You create veterinary content and media that pet owners will actually consume in today’s busy, mobile environment.
Think quick, bit-sized awareness campaigns delivered in a manner people will actually consume.
By thinking outside the box, you leave pet owners with just enough information, delivered at just the right time, so that they’re more likely to be proactive.
Think infographics, GIFs, banner ads and quizzes, all designed to be informative, engaging and actionable.
Think content hooked up to email campaigns and Facebook ads.
Anywhere your clients are likely to see it and act on it.
By sharing your goals, we can design and help implement a client education library that’s tailored to your unique services and your client’s needs.
Provide rehab services for cats?
Treat exotic animals?
Specialize in dentistry or oncology?
Consider how your client’s like to learn, how you can reach them and you’ll find new ways to get your message across.